Translate global-scale social media strategy to the size and scale of your business.

Feeling like your baby brand or business can’t compete on social? Get in line now for the big-brand expertise we’re dropping at this invaluable social media marketing strategy session led by marketing consultant Elosi Ikharo, the former VP of Sales and Marketing at AfroPunk and a veteran marketer for legacy publications like ESSENCE and a host of global brand clients.

February’s Why Women Workshop

Your brand presence on social is key to reaching the right audience at the right time. But what works for one platform, may not necessarily translate on another. In this training, you will learn the best use cases for different platforms and what strategies to employ to ensure your brand is making the most out of social media platforms. 

Who Should Attend: Small businesses, early startups, soloprenuers, freelancers, side hustlers and personal brands.

What You Walk Away With:

• Common Roadblocks: Top questions early entrepreneurs and side hustlers ask about social media—and the answers from Why Women’s expert consultants.

• Universal Principles, Translated: Key cross-platform social strategies global brands use, and how to apply them to any small business, early startup, side hustle or personal brand.

  • Maximizing the Facebook Feed for your brand

  • Why Instagram is your secret to sales

  • Twitter: What the little bird tells you about your brand and audience 

  • Is it time to Tik Tok? 

• Case Studies: Examples of what works, directly from the speaker’s own resume as an executive and senior marketer at AfroPunk, ESSENCE and more.

• Guided Exercises: Workshop key principles learned during the session with time for feedback and Q&A with the instructor.

• Contacts: For follow-up with Why Women and our consultants. 

Get ready to borrow marketing strategies that power the world’s most loved brands and loyally read publications—and put them to work at the size and scale of your business.

Join the Femme-ily: Tickets & Membership

Ticketing for Why Women events is available a la carte for non-members or included with Why Women Collective membership—RSVP or inquire about membership at community@thewhywomenproject.com. A limited number of seats are first-come-first serve. Ticket purchase is good for one livestreamed event.